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    Welcome to the Intelligence Economy

    70%

    of respondents unsubscribed from at least three brands in the last three months due to message overload.

    The 2025 Optimove Insights Consumer Marketing Fatigue Report

    See features

    The Emergence of the Intelligence Economy

    The Attention Economy

    The Currency:
    Transactions & Eyeballs

    Transition

    The Intelligence Economy

    The Currency:
    Context & Insights

    Transition

    The Trust Economy

    The Currency:
    Lifetime Value & Loyalty

    The Attention Economy

    Is grounded in digital media and advertising. Brands must be the loudest voice in the room to compete in this economy, delivering irrelevant messages.

    The Trust Economy

    Is built on the foundation of earning customer trust. Customers who are emotionally connected to brands have 306% higher lifetime value and spend 2x as much as customers who are simply satisfied with a brand.




    Irrelevant and distracting messages are inundating consumers every day. Engagement and trust levels are plummeting as people tune out the thousands of marketing messages they encounter, especially in an AI-enabled future.

    Given these challenges, the industry is shifting toward deeper, trust-based customer engagement—what we call the Intelligence Economy, where context is king.

    Powered by AI, the Intelligence Economy uncovers customer needs and preferences to deliver meaningful, timely experiences that foster lasting trust.

    HCL Unica+: MarTech for the Intelligence Economy

    HCL Unica+ MarTech for the Intelligence Economy

    HCL Unica+: MarTech for the Intelligence Economy

    AI-first. Data-driven. Hyper-personalized. HCL Unica+ is the next-generation marketing platform purpose-built for the Intelligence Economy—where context, trust, and speed define success. It's an AI-first, precision marketing engine that empowers brands to deliver real-time, hyper-personalized experiences at scale—turning every customer interaction into a growth opportunity.

    Get started

    Emma has Concerns About Her Skin Care Regime and is Looking for New Solutions

    User: Emma | Age: 24
    Stage in the purchase cycle?
    Purchase cycle
    Barriers, triggers, concerns?
    Barriers
    Tone of voice?
    Tone
    Purchase
    Purchase intent or occasion?
    Expectations
    Expectations for privacy?
    Resonate
    Which messages resonate?
    Sensitivity
    Sensitivity to price? Time?
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    Ready to Lead the Intelligence Economy?

    See how HCL Unica+ can transform the way you market.

    Request a demo
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    AI is the Catalyst for Contextual Engagement

    AI empowers context in two key ways:

    01.

    It enriches context by predicting customer needs and prescribing the optimal experiences for customers.

    02.

    It activates context by using those insights to ideate, generate, execute and automate marketing with greater speed and precision.

    HCL Unica+ introduces a reimagined user experience—not just with a modern, intuitive interface, but through the integration of an ensemble of AI models: Predictive, Generative and Agentic AI. These AI-driven tools become part of your creative solution set: ideate, execute, and optimize campaigns with greater speed, precision, and impact.

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    Why HCL Unica+?

    Struggling to Boost Sales Efficiency?

    AI-first Platform Built for Marketers

    AI isn’t just a feature—it’s the foundation. HCL Unica+ equips marketers with advanced intelligence to work smarter and move faster. From predictive modeling to agentic automation and GenAI-powered content optimization, HCL Unica+ enables you to create, scale, and optimize campaigns with minimal effort—meeting you wherever you are in your AI maturity journey.

    Data-driven by Design

    Data-driven by Design

    Designed to unlock the full potential of your data from day one, HCL Unica+ connects real-time behavioral signals (like digital body language and event stream data) with historical context to give you a unified, actionable customer view. This data foundation powers deeper insights, sharper intent signals, and smarter engagement strategies.

    Hyper-personalized Engagement at Scale

    Hyper-personalized Engagement at Scale

    Forget one-size-fits-all marketing. HCL Unica+ delivers dynamic, context-aware messaging to every customer, adjusting in real-time based on behavior, journey stage, and intent. Intelligent orchestration ensures your messages reach the right person, at the right moment, on the right channel—driving stronger engagement and dramatically improving conversion rates.

    AI-First Features

    Segmentation Agent

    Segmentation Agent

    • Automate zero-touch, segment-of-one targeting with contextual precision.
    • Deliver hyper-targeted and personalized experiences that convert.

    Content Optimizer Agent

    Content Optimizer Agent

    • Personalize messaging dynamically to match customer context and Intent.
    • Achieve higher conversion rates by increasing message relevance.

    Insights Agent

    Insights Agent

    • AI-Powered insights give marketers a data-driven edge.
    • Use context to transform engagement into conversion and loyalty.

    MaxAI Workbench

    MaxAI Workbench

    • Build and deploy predictive models without the complexity.
    • Drive higher offer acceptance rates with better audience prediction and targeting, leading to higher ROI.

    MaxAI Assistant

    MaxAI Assistant

    • Your always-on marketing assistant for real-time decisions and optimization.
    • Improve marketer productivity by reducing manual work and boosting campaign effectiveness.

    Privacy and Compliance

    Privacy and Compliance

    • Privacy Guardrails with AI-powered governance and trust.
    • Build trusted customer relationships and reduce compliance risk.

    Digital Body Language

    Digital Body Language

    • Capture unique signals for deeper analysis of customer Intent.
    • Interpret digital body language and behavioral signals to act in the moment that counts.

    Customer One-View

    Customer One-View

    • Unite event stream data with past behavior to create dynamic customer profiles.
    • Understand not just who your customer is, but what they’re doing and why it matters.

    Real-time Personalization 

    Real-time Personalization 

    • Enables hyper-relevant engagement.
    • Deliver personalized experiences that feel timely, intuitive, and valuable.

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    Use Cases

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    Trusted Perspectives


    Liz-Miller

    The age of random applications of AI, automation and data is over as customers and marketers alike have heightened expectations for engagement, rich with intentionality and notable outcomes. CMOs and their teams deserve marketing technologies that meet this new era of intelligence head on with platforms that deliver context and understanding of both the customer and the business, drawing from data and insights from across the organization and across the digital and physical reality of the customer.”

    Liz-Miller

    Liz Miller

    VP & Principal Analyst, Constellation Research

    Thomas RICOUX

    With HCL Unica+, we're entering a new era, one that enhances marketers' capabilities thanks to AI, all at the service of our customers' satisfaction. The change in UX/UI enables marketing teams to focus on the performance of their campaigns, with a global and efficient vision.”





    Thomas RICOUX

    Thomas RICOUX

    Head of Marketing, Digital & Customer Relationship, MACIF - Leading French Insurance company

    Timothy Biddiscombe

    HCL Unica+ is an extremely interesting evolution in the MarTech landscape and represents a step change in the field of CX, a cutting-edge approach built on top of the most mature Marketing Automation platform ever created, designed by marketers for marketers.”





    Timothy Biddiscombe

    Timothy Biddiscombe

    Chief Executive Officer, Purple Square

    Frequently Asked Questions

    What is HCL Unica+?

    HCL Unica+ is an AI-powered, next-generation marketing platform designed for the Intelligence Economy. It unifies customer data, advanced analytics, and omnichannel orchestration in a modular suite, enabling marketers to deliver real-time, hyper-personalized campaigns at scale. Unica+ is not just an upgrade—it’s a reimagined platform with agentic AI, intuitive UI, and flexible deployment options (on-premise, cloud, hybrid, and SaaS). With Unica+, organizations can automate, personalize, and optimize every customer interaction, creating seamless experiences that drive loyalty and growth.

    What is Marketing Automation, and Why is it Important?

    Marketing automation uses software to automate repetitive tasks, manage campaigns, and deliver personalized content across channels. This increases efficiency, ensures timely and relevant messaging, and enables precise targeting. Unica+ elevates marketing automation with AI-driven segmentation, offer selection, and journey orchestration, allowing marketers to focus on strategy while the platform automates execution. This results in better customer engagement, higher ROI, and the ability to scale marketing efforts without increasing resources.

    What are Common Digital Marketing Strategies?

    Common digital marketing strategies include content marketing, SEO, email campaigns, social media engagement, targeted advertising, and customer retention programs. Unica+ enhances these strategies by providing a unified platform for orchestrating omnichannel campaigns, leveraging AI for real-time personalization, and integrating data from all touchpoints. Marketers can design, execute, and optimize journeys across web, mobile, email, SMS, and more—ensuring every interaction is contextually relevant and data-driven.

    What is CDP (Customer Data Platform)?

    A CDP (Customer Data Platform) is a core capability that unifies customer data from all digital and offline touchpoints into a single, actionable profile. With Unica+ CDP, marketers can eliminate data silos, achieve a 360-degree customer view, and activate real-time segments for hyper-personalized engagement across channels like email, web, SMS, call center, and more. This unified data foundation enables smarter targeting, more relevant personalization, and orchestrated customer journeys, all powered by AI and seamlessly integrated within the Unica+ platform.

    What is Lead Management?

    Lead management is the process of capturing, tracking, nurturing, and converting prospects into customers. Unica+ streamlines lead management by unifying data in its integrated CDP, enabling real-time segmentation, scoring, and personalized nurturing. AI-driven insights help prioritize leads and recommend next-best actions, while automated workflows ensure efficient follow-up and conversion. Marketers can visualize the lead journey, analyze performance, and continuously optimize strategies—all within the Unica+ platform.

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